Head of Sales – Pakistan

PalmPay is seeking a dynamic and experienced Head of Sales – Pakistan to lead the company’s sales and business development function in Pakistan, with strong ownership of NBFC and digital banking product operations and strategic business growth.

PalmPay is a leading neobank and fintech platform focused on expanding financial inclusion across emerging markets. The successful candidate will play a key leadership role in scaling PalmPay’s Pakistan operations, building high-performing sales teams, expanding market presence, and driving the adoption of digital financial products.

Key Responsibilities:

• Define and implement sales strategies aligned with business objectives.
• Build, lead, and scale high-performing B2C and B2B sales teams.
• Oversee end-to-end NBFC and digital banking product operations.
• Lead go-to-market planning, KPI tracking, and product rollout execution.
• Drive agent acquisition, merchant partnerships, and expansion into new markets.
• Develop and launch customer lifecycle campaigns.
• Monitor performance using data-driven dashboards and ROI mechanisms.
• Collaborate with Product, Marketing, Finance, and Operations teams.
• Report key business and sales metrics to senior leadership.
• Represent PalmPay in strategic negotiations and business partnerships.

Requirements & Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• 8+ years of experience in sales, business development, or product operations.
• Relevant experience in fintech, mobile phone industry, NBFC, or digital banking.
• Proven track record of scaling NBFC/digital banking products.
• Strong experience leading and developing high-impact sales teams.
• Deep understanding of Pakistan’s digital payments ecosystem.
• Strong strategic, commercial, analytical, and leadership skills.
• Fluency in English and Urdu.

What the Company Offers:

• Competitive salary.
• Festival bonuses.
• Mobile and internet allowances.
• Strong career growth opportunities.
• Opportunity to play a key leadership role in PalmPay’s expansion in Pakistan.